IRMI News

Media Management Training for New Project Participants

We have launched trainings for new project participants!

‘Strengthening Media Resilience in Ukraine’, which we have been implementing for several years in a row together with our partners – Fondation Hirondelle and with the financial support of Swiss Solidarity – has engaged with new editorial offices from Ukraine‘s east and center. So, these days we are conducting two several-day trainings for the ‘newcomers’ to start with media management.

We promise an intensive professional skills recharge with a lot of practical work, a highly interactive pastime with discussions and experience building. We are talking about effective management, target audiences and public interest. What are the skills that we need to develop? What is our unique product? Finding new forms of fundraising during the war is very important, so we discuss crowdfunding, grant writing, and donations. And tomorrow is a day to brainstorm ideas for strategic planning.

It is equally important to analyze the current state of things in newsrooms, identify weaknesses and threats in order to move on to the top priority – the development of new editorial strategies and approaches. Brainstorming is the best tool for this. Therefore, the groups ‘stormed’ on new media development ideas, search for resources, new audiences and their markets. They also talked about reputational risks for journalists and publications, editorial rules and values, performance evaluation, and incentive systems. How to maintain personal pages and blogs and use the power of social media. As a matter of fact, the ideas that we discussed at this training will be taken to the next one to start tomorrow. There is an equally exciting topic ahead – mobile journalism.

Oleksandr Kulbaka, Chief Editor of the ‘Vesti’ newspaper and journalist for ‘Karachun’ website:

– I liked the organic combination of theory and practice, the break-out sessions. Our group would seem to have offered everything. It turned out that others still had so much to add, though! But isn’t it obvious! There are so many people, so much experience, so I hope that at the next training one of my colleagues will share their successful management practices with the audience.

Yevhen Khrypun, Editor of the ‘Mezhivsky Meridian’ raion newspaper:

-The brainstorming was great. Thank you for the positive thinking tactics, we were just brought to the peak in this. Frankly, I look forward to the next meeting with colleagues and trainers, life exchange, new ideas and updates.

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