IRMI News

Media Resilience: Sharing Experiences at Donbas Media Forum 2023

Our philosophy and practice of supporting the media since the beginning of the invasion was discussed during the session “Resilience of the Ukrainian Media in Wartime: Ways to Adapt the Business Model” at the landmark journalistic event of the year – Donbas Media Forum 2023. An international conference that annually gathers journalists and media managers from Ukraine and abroad.

«Our goal is not only to preserve regional media, but also to ensure their sustainability after the victory,” said Oleksiy Soldatenko, IRMI’s program director. – To win not only the war, but also the post-war peace. This underpinned the project “Improving Media Resilience in Ukraine”, which we are implementing in partnership with Fondation Hirondelle with the financial support of Swiss Solidarity. We are sure that no matter what business model the media decides to go for, sustainability and independence are impossible without a high-quality, up-to-date information product. The project offered not only funds, but also training on the most pressing issues of the media business, tools for audience research, working with sources, managing multimedia newsrooms, mentoring, consulting, and preparation for JTI certification. This way increases the trust in the media not only of readers, viewers, listeners, but also of donors, partners, advertisers, which would contribute to better monetization of publications».

The forum is a chance to discuss current issues of the media market. To meet old friends, for whom today it is not so easy to leave their newsrooms even for two days to come to Kyiv. Establish new contacts, offer ideas for preservation and development. Thanks also to RSF for the professional moderation of the session in which we participated.

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