Special CEI SEEMO Awards for Ukrainian Journalists

Congratulations to the winners of the CEI SEEMO competition! The established professional competition awards media professionals annually for outstanding achievements in investigative journalism, the awards are presented by the Central European Initiative (CEI) and the Media Organization of Southeast Europe Seemo Vienna. Ukrainian media workers received special awards.

The independent jury of the competition included journalists and experts from Albania, Romania, Croatia, the Czech Republic, Ukraine was represented by IRMI program director Oleksiy Soldatenko. This year journalists from Bosnia and Herzegovina became laureates, and Ukrainian journalists received special awards. Taras Zozulinskyi, chairman of the board of the Bureau of journalistic investigations “Detectives”, was awarded for his extensive journalistic work in documenting war crimes during the Russian aggression in Ukraine in cooperation with several mass media and human rights organizations. The Slidstvo.info team received high praise for its highly professional work on exposing corruption in Ukraine, which resulted in several outstanding investigative documentaries.

The award ceremony was held on November 14, 2023, during the Southeast Europe Media Forum in Turin (Albania).

The CEI SEEMO Award was established to honor the work of investigative journalists and their contribution to investigative journalism, despite the often complex operational environment. The award ceremony was organized in cooperation with the Southeast European Media Organization (SEEMO) and the Central European Initiative (CEI).

Photo by SEEMO.

Media Resilience: Sharing Experiences at Donbas Media Forum 2023

Our philosophy and practice of supporting the media since the beginning of the invasion was discussed during the session “Resilience of the Ukrainian Media in Wartime: Ways to Adapt the Business Model” at the landmark journalistic event of the year – Donbas Media Forum 2023. An international conference that annually gathers journalists and media managers from Ukraine and abroad.

«Our goal is not only to preserve regional media, but also to ensure their sustainability after the victory,” said Oleksiy Soldatenko, IRMI’s program director. – To win not only the war, but also the post-war peace. This underpinned the project “Improving Media Resilience in Ukraine”, which we are implementing in partnership with Fondation Hirondelle with the financial support of Swiss Solidarity. We are sure that no matter what business model the media decides to go for, sustainability and independence are impossible without a high-quality, up-to-date information product. The project offered not only funds, but also training on the most pressing issues of the media business, tools for audience research, working with sources, managing multimedia newsrooms, mentoring, consulting, and preparation for JTI certification. This way increases the trust in the media not only of readers, viewers, listeners, but also of donors, partners, advertisers, which would contribute to better monetization of publications».

The forum is a chance to discuss current issues of the media market. To meet old friends, for whom today it is not so easy to leave their newsrooms even for two days to come to Kyiv. Establish new contacts, offer ideas for preservation and development. Thanks also to RSF for the professional moderation of the session in which we participated.

A Call for a New Media Development Project

We are launching a new one-year project, which aims to improve access to information through the support of Ukrainian regional media. It will be implemented by IRMI in partnership with Fondation Hirondelle (Switzerland) and with financial support from Swiss Solidarity and is the next phase of our previous program which ran from April 2022 to October 2023.

The new project, like the previous one, provides for multi-level media support. Namely: trainings on how to work under martial law, ensuring the public interest is factored in, facoring in the peculiarities of information sources, professional norms and tools for the investigation of war crimes, mobile journalism, media management and other topics. It will be of particular interest to editors who address the topics of social cohesion, seek to study their own audiences and to improve communication with them.

Consultations on urgent issues, mentoring and ad-hoc support are also provided. Project participants will also receive assistance in preparing for international media certification (this component is implemented in partnership with the Journalism Trust Initiative and under the leadership of Reporters Without Borders). And also – mini-grants for institutional development.

Trainers, mentors and consultants of the project are foreign and Ukrainian media experts who have experience in the mentioned topics and problems.

18 Ukrainian mass media will be selected to participate in the project on a competitive basis. Priority is given to the regional media of the South, North and East of Ukraine, which need comprehensive support.

Eligibility criteria:

– regional, local and hyperlocal media officially registered in Ukraine (priority is given to media from the East, South and North of Ukraine);

– motivated towards development, interested in the topic and direction of the project;

– media that do not have other significant institutional grant support.

A completed form, which includes a motivation letter, should be sent at the link below. The deadline for submitting applications is November 13, 2023.

Successful applicants will be informed by November 22, 2023. Project updates are posted on our FB page just as new media support efforts during these difficult times.

MOJO 2.0

What problems do editors encounter mastering Mojo? What has been achieved over the set timeframe, what challenges have arisen? Are we fully utilizing Mojo to create cool, professional videos? Second-level training for representatives of regional publications participating in the project “Improving media resilience in Ukraine” was held in Lviv.

For some time, after the Mojo training in June, the newsrooms have been mastering new video production skills. The equipment that the trainees received as part of the project was being used for that. And so the trainees re-convened for another worshop to “work at mistakes”. In a participant survey the trainees reported certain difficulties in using a tripod, a microphone, during editing, framing, voicing, and others. So, these three days are both work on errors and development of new skills, covering Mojo subtleties. They ususally ask to switch off mobile phones at trainings, during these three days, though, the smartphone was the main tool, it was by using their smartphones that the participants masterfully and professionally prepared video stories – from gathering material to meticulous editing. The particpants practiced shooting pieces to camera, putting togethr leads, blitz interviews, and doing quick editing. Trainers provided a thorough “debriefing” and detailed discussion of the stories that the participants worked on.

Data visualization and data journalism are a separate essential strand. The main principles, data preparation and online tools were discussed and practiced with Yevhenia Drozdova, an expert, a data journalist and head of the data journalism department at Texty.org.ua. “Data journalism is not some other kind of journalism,” commented Yevhenia Drozdova. – It has the same goal – to inform people about what is happening in the world and around them. However, if our world is becoming more complex and saturated with information every day, journalism must respond to this challenge. So the development of journalism in the direction of processing considerable volumes of data is quite natural, just like the emergence of television and video journalism. Today, we should be actively talking about the use of AI and machine learning in journalism. And it’s not about generating content using ChatGPT, but about journalists understanding what modern data processing and analysis tools can be useful and are necessary for creating more insightful content. Data analysis can help identify trends that are not obvious at a cursory glance, as well as pick out pitfalls that require public attention.”

– In this project, there is an apt combination of very professional trainers and the team of journalists, – believes Pavlo Sukharev, director of “Nadia” broadcasting station. – Everything was valuable: discussions, practical tasks, experience exchange, creating a team that went through more than one training together. It’s cool to communicate with talented young people. During the war, our country became more polarised, so our task is to “stitch” it, both geographically and mentally. We can do it.

In our communication during the training, we heard a melody consisting of smiles, humor, friendly advice and practice – it turns out to be very atmospheric and exciting. This is our MOJO training for journalists – people who really missed not only professional training, but also communication outside the newsroom and beyond their everyday problems.

The training was part of ‘Improving Media Resilience in Ukraine’ project implemented by IRMI together with Fondation Hirondelle and financed by Swiss Solidarity.

September Training for the Youth: from Basic Knowledge to Professional Subtleties

What did you remember this September by? Not just by content training for “media whales” in Kyiv. During the month young colleagues of our partner publications participated in a webinar – professional training as part of “Improving the Resilience of Ukrainian Media”. They defined the main tools and work norms of journalists, discussed the ethics of the profession, work with information, and much more. The trainer was Vivienne Marsh, an international expert, TV and radio journalist, researcher and university lecturer in media and journalism.

Such long-term “stream training” was organized for young journalists at the request of their editors who wanted to find development opportunities for their young colleagues. The objective problem of local publications is brain drain: staff have resigned, relocated or gone to war. The teams of most local newspapers, in the best case, would consist of two or three journalists, including an Editor who deals with every day operational matters and also fills the columns. Replenishment is always welcome, especially with young reporters with a fresh perspective, interest in the profession, and willingness to learn. But do they always have enough basic knowledge and practical skills…

So, they talked about ethics in journalism, public interest and credibility. Is censorship unacceptable or sometimes necessary? The discussion was of legal risks, danger of defamation, privacy and copyright. How to define news, separate facts from comments. It was about how to prepare news stories, check facts, in particular, from social media, and what tools a journalist has for this. How to prepare for an interview, ask questions, work with quotes or reported speech.

“There was a lot of discussion about verification, methods of checking facts in social media. This is not surprising given the urgent need to debunk fake news. Each trainee was also analyzed individually for their media materials. I am highly satisfied with the approaches to covering the topics. But the lack of resources and time are the most serious issues of editorial offices: the material collected via messenger or by phone will never be as complete as during the field work. Another important issue was the use of “overloaded” language; the participants recognized impartiality as an ideal principle, but made it clear that it is impossible to implement it in their editorial offices today,” commented Vivien Marsh on the work with the representatives of the editorial offices.

Here is the feedback of the trainees following the training.

“The basic journalism course was extremely useful for me, even though I had no experience in this sphere. Vivienne, our trainer, explained the material perfectly well, was always ready to answer any questions, and thanks to her, even my understanding of the English language improved. There was never a dull moment.”

“It turns out that not only practice is important in journalism, but also theory. I would really like to see this course extended, or make several separate modules about some psychological aspects in journalism. For example, when an interviewee is aggressive, behaves inappropriately, argues, provokes you, is critical. What do we do when the speaker declines to comment. How do we find common ground?”

“I would love more practical tasks, as well as more team-work. Thank you very much for the course!”

“There is a lot of information, interesting and somewhat new. I would like more experience, how exactly journalists work in other countries.”

The training was part of ‘Improving Media Resilience in Ukraine’ project implemented by IRMI together with Fondation Hirondelle and financed by Swiss Solidarity.

Local Newspapers: Survive to Thrive

Local newspapers in Ukraine on the frontline and de-occupied territories mostly resumed their operation, however, one in every two print editions reduced the publication frequency by 2-4 times, almost all of them reduced the number of pages by an average of half. The Union of Journalists of Ukraine presented a study of the needs of media from the de-occupied and front-line territories, conducted as part of “Improving Media Resilience in Ukraine”, implemented by IRMI in partnership with Fondation Hirondelle and funded by Swiss Solidarity. Almost a third of the research participants are editors participating in the project.

Forced stop

According to the results of a survey of 30 newspaper editorial offices in 10 regions of Ukraine, 90% of local publications did not work for almost six months. “Mayak” newspaper (Kharkiv region) during the almost three-month forced downtime due to Ukrposhta’s terminated operations published “Frontova Gazeta” in A4 format with a circulation of 200-400 copies. According to the editor, “it was distributed free of charge in shops, village councils, libraries under the motto “Read it – pass it on to someone else!” During this period, one full-length newspaper was also published, which was delivered to subscribers by the newspaper staff. It was costly and slow.”

Even now 63% of editorial offices admit that their current capacity in terms of assests is not enough to ensure their full running frequency.

Teams

In 80% of editorial offices the number of staff working on creating a newspaper has decreased. Mainly due to the inability to pay the salaries. One in every four editorial offices has one or two people working on putting a newspaper together.

Locations

Slightly more than half (52%) of the surveyed newsrooms are currently based in their pre-invasion operations. The other half of the newsrooms relocated completely (30%) or partially (18%). In fact, only a third of the newsrooms have now restarted their operations in their former premises. Another 20% operate in a hybrid format: combining the offline work with the remote work, every other editorial office works just remotely.

Income and salary

Only two newsrooms declared 30 percent or more of advertising revenue in the structure of the newspaper’s total revenue, while the majority reported their complete or almost complete absence. Here’s something about subscriptions: according to some of the interviewees, Ukrposhta does not engage in newspaper subscriptions, so this channel should be factored out. People living in rural areas refuse to subscribe “due to poor quality and untimely delivery”.

Almost 40% of editorial offices have reduced or completely stopped the retail sale of publications due to the temporary occupation of the territory, the proximity to the war zone, the complications of logistics, the relocation of a large part of the population to other hromadas, and the shutting down of outlets.

The average salary in the surveyed newsrooms is UAH 8,000, 20% less than before the war, whereas one in every four newsrooms pays no salaries at all.

Only 5 out of 30 surveyed newsrooms received financial aid from the state during the war. Instead, more than half received donor funding. 28 out of 30 newsrooms are planning to apply for donor support in the coming months.

What they need, what they aspire to

Among the current priority needs of newsrooms, two prevail: financial support (94%) and training (56%).

A year since the start of the full-scale invasion, the survey says, newsrooms have realised how important it was for their media to be present on digital platforms. Many editors emphasize that while their settlements were under occupation or siege, digital channels became almost the only source of news for local residents.

“During the occupation the publication’s website and social media pages were the main channel of communication with the community” (editor from Kharkiv region).

“We had no electricity, no water, no communication. Only the Internet miraculously made its way, and we tried to get to people the information they needed” (editor from Chernihiv Oblast).

“During this year, we realized how important it is to have such platforms at this time. We modernized our site, transferred it to a new platform, we create an average of 10 posts for it every day. Before that the site was scarcely used, it had about 1,000 unique visitors per month, now it has 9,000. On Facebook the results are even better – we have a reach of 45,000 compared to 3,000 in early February” (editor from Donetsk region).

 “We want to learn how to better promote the site and attract a larger audience”;

“Employees need to be trained on how to work with the newly created website”; “We need to learn how to work with a website and a group on social media: how to promote content, make it readable, how to monetize media platforms, and how to attract advertisers”;

“We need training courses for employees on the promotion and popularization of the site (SEO, SMM), as well as training on the promotion and administration of the publication’s Telegram channel and social media pages. Training on how to shoot and edit video content for You Tube channel, Instagram, TikTok».

“Thanks to financial support, media and the staff can be preserved,” Oleksiy Soldatenko, Project coordinator, Director of International programs of the Institute of Regional Press and Information (IRMI) comments on the survey findings. – But regional publications going forward need sustainable development, digital transformation, mastering of new professional skills in order to become more up-to-date and competitive. Therefore, along with financial assistance, the project offers mentoring for editorial offices and conducts trainings for journalists. We help with technical equipment that allows the newsroom staff to become more mobile and more professional. According to the survey findings the editors of the publications are aware of the prospects of content distribution on digital platforms and are very interested in continuous training.

The Ukrainian press at the front-line and de-occupied territories today is a symbol of unity, faith, and inspiration for Ukrainians to fight and win, Head of the NSJU Serhiy Tomilenko is confident. In the frontline areas, where there are problems with communications, traditional print media, which are trusted by local residents, are getting a second wind.

Even though for many editorial offices recent years have become a time of rapid digitalization, thanks to which they were able to create decent content and maintain contact with the reader, there are still many problems. Many of the editors combine the functions of a manager and a journalist for their publications, handling the development of digital platforms. Despite significant challenges they understand the need to work systematically and professionally to not just survive, but also carry on and develop.

How Do You Frame Your Story? Journalists are Showing More Mobility

How can you master interview and video shooting techniques if you are a journalist for a print or online publication (or even work “on multiple information fronts”), but with no relevant experience? This week a  mobile journalism training was held in Ivano-Frankivsk for representatives of editorial offices that we support as part of “Improving Media Resilience in Ukraine” project.

The training contained minimum of theory and maximum of practice. Why mobile journalism? The topic was chosen at the request of the editorial offices. The ability to produce high-quality content with the tools that are at hand has become particularly relevant in the conditions of war, the loss of equipment by displaced editorial offices that remained in the occupied territories or was destroyed during enemy bombing. In addition, almost all print publications have added online versions. Mastering mobile technologies means making it easier for the audience to access information, make it more complete, and make the news more mobile. New knowledge and increased capacity make the media more sustainable and competitive.

So, we practiced using a smartphone “to the fullest” for shooting and even editing videos, learned how to make use of sound equipment, master the sound interface and additional video shooting techniques, and how to build out a frame. Where exactly to shoot an interview, how to avoid mistakes when recording and editing it. The trainers taught the trainees how to plan a shoot and tell a story.

Then practice followed – a chance to use new knowledge and skills to collect material for stories. Impressive and inspiring at the same time, as we expected, were the meetings with the protagonists working in the first volunteer surgical hospital. These are volunteer doctors, displaced persons from other regions of Ukraine, who are now rescuing, treating, rehabilitating, and supporting Ukrainian soldiers. Patients also undergo psychological rehabilitation in the center, where, among other things, they are also offered hippotherapy. Is the importance of psychological support for people who have returned from the war for the social cohesion even be brought up?..

“We worked with journalists who came from different media outlets all over Ukraine,” says coach Velislav Radev, whose listeners and viewers were forced to leave their homes because of the war. Editors and journalists in such circumstances must be particularly resourceful to deliver content to their audience. Actually, this is what we learned: how to edit videos, work with a new tool for media professionals.

These days there were very tense moments – as the participants say, from complete rejection of new forms of work to the satisfaction with the fact that everything “turned out so well”. TV people willingly supported their colleagues and shared their experience. And here is the finish line: at the impromptu end of the film festival training, participants presented stories that will later be posted in the media where they work.

– This is the first time I’ve come across such equipment, even this tripod – it’s very professional and easy to use. The topic is new, it was challenging to master, but I have learned something, and we need to move on. All the days of the training were full of practice, the principles of composition, editing, video sequence preparation I remembered the best. My intention is to put those in practice, even though I am working for a print media outlet. You can use it for announcements or make interviews, you can shoot our events, – says Tetiana Luchinskaya, Editor of the Mayak newspaper (Bohodukhiv).

– It was very useful for us, because we do both print and online, producing content for social media and the YouTube channel. Of course, we don’t have the same experience as TV people, but we want to be faster, more mobile, do bigger reports, going to the field without bulky equipment, but with the gadgets we have been trained to use. ‘People are interested in videos, we could develop the YouTube channel with a QR code to send the users to the channel, – says Anastasia Kovalchuk, a journalist for Dniprovska Pravda.

Each editorial office received professional equipment for its own use – smartphones, microphones, tripods, adapters, LED lighting, and professional backpacks for equipment. We hope this will help the journalists implement what they have been striving for.

The second group of editorial staff representatives to work on the topic will meet in Odesa.

The trainings are part of “Improving Media Resilience in Ukraine” project, which IRMI has been implementing in partnership with Fondation Hirondelle. The project is funded by Swiss Solidarity.

We Discuss Media Challenges and Choose the Topics for the Mentoring Sessions

Improving content, enhancing trust, implementing modern media management. What kind of mentoring support do regional media editors expect as part of “Improving Media Resilience in Ukraine”, we are discussing during a two-day working meeting in Kyiv.

Today was the first time the representatives of all local media involved in the IRMI and Fondation Hirondelle project got together. Mentoring, along with financial support, is an integral part of the project, but what are the priority needs? What do media workers expect from mentors – improvement of editorial work and/or management? Support with the development of online resources?

In the first place the discussion was around the key and most painful challenges of editorial offices, which, despite everything, provide their audiences with high-quality, tailored content in extremely difficult conditions. They got to know each other. They shared problems; they discussed how each of them trots their path to the reader these days. How they survive, sustain their editorial offices, and adhere to professional ethical standards. They discussed the best ways to their audiences, who, according to the editors, had changed a lot since the beginning of the invasion. How to create Internet resources so that the content is spread to the best capacity. They gave unique examples of seeking new resources for development (“NikVesti”) – although they are used to their readers being their main funders. It was said that media credibility helps to grow the audience even during the war (RIA Melitopol). Iryna Saliy, editor of “Court Reporter”, shared how to join the project component related to the coverage of court proceedings.

The discussion also focused on tools for measuring audiences, studying their urgent needs and changes that are taking place – how to measure under the conditions of limited editorial budgets. Other constants should be factored in to remain in demand – awareness of the importance of editorial policy, compliance with ethical norms, also during the hostilities. Guests Brendan Hoffman and Oksana Parafenyuk, independent photojournalists who work with foreign media, joined the discussion: they told how foreign newsrooms work, what ethical standards they follow, how they satisfy the needs of their audiences. They compared, analyzed, were interested in the attitude of editorial offices to information about the situation in Ukraine.

So, what trainings and consultations as part of mentoring support do our participants need? Working with databases, SMM and SEO, content for social media, seeking advertisers, editorial work under de-occupation, social cohesion and dialogue building, mobile journalism – these and many other topics were chosen by journalists for a training, online or offline, in groups and individually. The task of the mentors is to analyze what the media representatives discussed and proposed during the two days, to factor in the media needs assessment findings. The prepared mentoring plan will be implemented during the last months of the project.

Olena Astrakhovich, TV journalist GRAD Broadcasting Station:

– Many thanks to Fondation Hirondelle and IRMI for the opportunity to interact and share experiences with colleagues from the regions. It is very important during the war. The mentors’ advice and the support of donors make it possible for the local media to not only survive, but also keep up the freedom of expression in the country.

The working meeting was part of ‘Improving Media Resilience in Ukraine’ project implemented by IRMI together with Fondation Hirondelle and financed by Swiss Solidarity.

Journalism Festival: Discussing New Ways and Challenges

The International Journalism Festival in Perugia is the most significant event in the professional environment. Every year, since 2007, experienced specialists and students, experts, scientists, and heads of media organizations gather in the Italian city. This year, IRMI Ukraine took part in the festival too. IRMI co-founder  and executive director Angelina Soldatenko’s comment.

What are these festivals?

This is a series of panel discussions related to the place of journalism in society and the quality of reporting.  New trends, new technologies, teaching methods, media culture, and protection of specialists from a traumatic burnout. Speakers openly present their experiences and innovations. Sessions are open to access and free of charge. I am impressed by such professional generosity as evidence that there is a community interested in high-quality actualised journalism. In addition, the festival is a city of interesting meetings, exchange of opinions, ideas, and suggestions.

What was discussed this year?

Perhaps it’s easier to account for what wasn’t discussed. The discussions were on any possible thing – from the world affairs, the development of technologies such as artificial intelligence, data journalism, climate issues, podcasting, collaborative journalism, investigative journalism, including TikTok and YouTube updates. I would highlight some of the most important topics, in my opinion, mainly related to the events in Ukraine. They were discussed in both a global and professional context. The audience gave a standing ovation to The Associated Press documentaries, who brought their own reports from Mariupol to the festival. Francesca Mannocchi, an Italian journalist and author, gave an emotional speech on the world’s perceptions re the terrible war in Ukraine. These events, she said, are a test for the democracy that we are used to talking about in Europe. The speakers addressed the events in Ukraine both from the perspective of a humanitarian public and a purely professional challenge.

Another important professional topic that is consistent with IRMI’s view, which was addressed both directly and indirectly, is the relationship between the media and the audience. Discussing work planning and approaches to news production, speakers on many topics emphasized public interest as a cornerstone of the profession, and the importance of the voice of communities.     

What brought IRMI Ukraine to the festival?

First of all, the importance of, so to speak, checking the clock. The festival is a large professional school. New trends, training techniques, advanced technologies – without this, work cannot be done proper to be useful to your audience, which is what we strive for. I only regret that the work at the festival was structured in such a way that it was not possible for me to attend all the relevant panel discussions. Many of the sessions were concurrent. I was very happy to see our partners from Fondation Hirondelle, with whom we are currently implementing an ambitious project to support the sustainability of Ukrainian media, – one of the mentors who is starting to work with Ukrainian media and project participants.

Any interesting takeaways?

We will talk about the results when the proposals have been accepted and the agreements have been implemented. But there is something else that is also important, making you think, explore, and evaluate. Events in Ukraine being in public interest. In what way is it personified on a case-by-case basis? Also, are cross-platform approaches to the hyperlocal media we work with effective, and will the voices of communities be lost?

IRMI had a chance to share both experiences and views at the World Forum session organized by the Global Media Development Forum. We contributed our proposals in support of Ukrainian media to the GFMD Declaration, which is supplemented and adjusted annually with regards to the challenges in place. We believe that while fostering the sustainability of Ukrainian media, it is very important for all of us, donors, organizations that develop concepts and implement projects, to take into account the importance of professional environment with self-governing mechanisms to be shaped. This is an important guarantee of true freedom of the public interest-oriented press.

Photo – https://www.journalismfestival.com

Public Communications and PR

Training programs in this area are aimed at working professionals and graduate students that studied the theory and need practical skills. Individual programmes are intended for public communications professionals working for state, judicial and local authorities.


Current activity:

IRMI experts conduct trainings for Courts administrators on Public Communications. Within the ‘Fair Justice’ Program, USAID.

IRMI experts has good track in developing trainings and consultations in Public Communications for Public officials and Government. This specially relates to crisis communication skills.
 



IRMI PR School

Intensive hands-on midcareer course.

The sessions are held for small groups of trainees. The programme is practice-oriented, comprising a full cycle of public and media relations for an organization selected by trainees themselves. In the course of studies the trainees participate in master classes by leading Ukrainian and expat experts, being provided with an opportunity to go on study trips abroad, where public dialogue is a basis of management.  The diploma paper the participants are to prepare is a PR-strategy, agenda and media plan built on publicity.

IRMI PR-school alumni have won prizes in PR student competitions on numerous occasions.  Almost all of them are now working for leading Ukrainian and international companies.
 



IRМІ: training programmes for public and media relations professionals

  • Strategic planning of public and media relations. Setting up work of corresponding units.
  • PR as a tool of reputation management.
  • Ways to be heard. Effective low budget companies.
  • Public relations department. Key principles and methods of work.
  • Publicity and key tools for working with the press.
  • Crisis communications.
  • Internal communication and positive thinking techniques.
  • Identification tools.
  • PR and building of business reputation.
  • Public opinion in decision making.
  • Sociological tools, forms and methods of public dialogue.
  • Business communication. 

Other links of IRMI